President Barack Obama — facing a buzz saw of bad news — plans to shift his tone on the economy, ditching dry Explainer-in-Chief policy lectures for a more emotional, more personal approach emphasizing his own family’s hardships, administration officials tell POLITICO.Remember when Obama's confident reply to Democrats worried about a repetition of 1994's Democrat debacle at the polls was that the difference was that now they have him? I guess this is what he meant. So voters upset that the Democrats squandered over $800 billion on a stimulus that didn't work and then spent the rest of the time on their other priorities like a health care plan that is going to be raising the rates for millions of people right before the election are supposed to be impressed by stories from several decades ago about how hard things were for the Obama's families? Yeah, that should work.
Exhibit A: Obama’s Wednesday trip to Cleveland — where Obama will follow up a pointed attack on House Minority Leader John Boehner (R-Ohio) with a retelling of the economic struggles faced by his family during his childhood in Hawaii.
The president has no choice but to go gut-level. Not much else seems to be working.
“I think we’ve lost the president’s personal narrative in the story he’s been telling about the economy,” a senior administration official conceded Tuesday. “We recognize that. And you are going to see a change.”
Among the new rhetorical touchstones: A nod to his grandparents, who worked hard to put him through private school in Hawaii, and his mother, a single mom who was briefly forced to go on food stamps during his childhood. He also plans to invoke the struggles of Michelle Obama’s late father, Frasier Robinson, who supported his family on a modest salary as a Chicago water works employee despite years of failing health.
Obama will “reiterate his story and that of his family as a way of talking about the values of America and the idea of how the country was built” and repeat those themes “throughout” Wednesday’s speech, the official said.
Wednesday, September 08, 2010
Here is the White House's brilliant idea of how to help struggling Democratic politicians who are trying to persuade voters that they deserve another shot at addressing our economic woes - send out Barack and Michelle to tell stories about their favorite subject...themselves.