Christina Hoff Sommers is reading a report from a group of feminist activists who are upset that television sportscasters are not spending a proportional amount of time talking about women's sports. People just don't have the interest in women's sports that they do in men's sports. And no amount of feminist mau-mauing is going to change people's interest. As Sommers concludes,
These activists are accustomed to challenging juicy institutional targets—such as timid university administrators and government bureaucrats. But in taking on TV sports coverage, they are challenging the market itself—the enthusiastic preferences of vast numbers of Americans in a central pursuit of their daily lives. It is a game the sports feminists will lose.Of course, such activists would like to just repeal the marketplace and mandate equality of coverage.