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Friday, May 22, 2009

The RNC makes a bad ad

I'm all for the GOP taking on the President on policies with which we disagree. And I appreciate a clever or even controversial web ab to do it with. But I am quite unimpressed with this first effort. The RNC is resurrecting the infamous 1964 Daily ad that the Johnson campaign ran one time against Barry Goldwater. They intercut the cute little girl picking petals off a daiy with quotes from Obama about closing Guantanamo and then quotes from Democrats who don't want the detainees brought to the U.S.

This same concept could have been presented in many ways, but the choice of the Daisy ad is simply to shock and get free play on cable news over and over while partisans yell at each other about the context for the ad. I'm sure it will achieve that purpose.

But this is achieving a small goal with despicable means. If it was atrocious for the Johnson campaign to imply that Goldwater's policies would lead to nuclear war, it is wrong to pull that card for criticizing Obama. There are plenty of arguments that can be used against Obama. Don't go this route.

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