If it's Thursday, it must be time for a new Clinton slogan

Ben Smith notes how often Hillary Clinton has changed her slogans.

Clinton has left behind a rubble of themes adopted and abandoned: At first, she was “renew[ing] the promise of America.” Then, she was “In to Win.” She was “Working for Change, Working for You.” She offered not just “strength and experience” but also “the strength and experience to make change happen” and “the change we need.” She’s “the Hillary I know,” who will “turn up the heat...turn America around.” In the closing days of the race, she started offering a "new beginning."

The shifting, carefully measured words reflect some of the strengths of her campaign but some of its most visible weaknesses. They’re the product of years of meticulous polling, layers of advisers, and evidence of a detailed understanding of what Iowans and Americans want to hear. But they also reflect more perspiration than inspiration. And they don’t have a beat you can dance to.

Perhaps unsurprisingly, my students are more fond of Obama's chant of “fired up…ready to go.”

Those aren't even all of her slogans. It's reminiscent of the stories early in her husband's presidency about her different hairstyles. Of course, the slogans themselves are meaningless, but they are an underlying indicator of how she's flailing around to figure out what her campaign is all about and why people should support her. She just doesn't seem like a woman comfortable with who she is.