Monday, February 05, 2007

The Super Bowl ads

It used to be that one reason to watch the game was to see the ads. Now, people like myself who are not football fans, can still see all the ads online and save four hours.

Apparently, what I missed was that the ads were all about the war in Iraq. It took the brilliant analysis of a New York Times media reporter to clue me in on that theme.
No commercial that appeared last night during Super Bowl XLI directly addressed Iraq, unlike a patriotic spot for Budweiser beer that ran during the game two years ago. But the ongoing war seemed to linger just below the surface of many of this year’s commercials.

More than a dozen spots celebrated violence in an exaggerated, cartoonlike vein that was intended to be humorous, but often came across as cruel or callous.
See, that beer ad where they played rock, paper, scissors and the guy threw a rock was really all about the war in Iraq. "A rock" - Iraq. Get it?

And I suppose that the Blockbuster ad where the gerbil and the rabbit torture the mouse was really all about Abu Ghraib?

I guess that for New York Times writers, everything, even ads for beer of a Snickers bar have the war as a subtext. I think the guy just took too many deconstruction lit classes in college.

I'm not so erudite as this analyst, but it doesn't seem like brain surgery to note that football appeals to men and boys. And men and boys like it when things go boom even in cartoons so it's not surprise to see cartoonish violence in Super Bowl ads.

Sometimes an ad is just an ad.

So what were your favorite ads? You can check out the collection at IFilms to review the choices.