Sunday, May 28, 2006

Ah, If Only Madison, Hamilton, and Jay Had Known About Product Branding

The EU's Constitution was voted down by the French and Dutch which rather put the kibosh on ratification since it must be ratified by every signatory country. But this hasn't forced the constitution's advocates to give up hope. They just figure that they have to change their marketing plan.
But there was a fragile emerging consensus that the text would have to be rebranded and marketed under a new PR strategy to win over deeply sceptical voters.

'I assume this question will come up...should we change the name of it,' said European Commission President Jose Manuel Barroso, adding: 'If someone finds a better name, great.'
That would have made the job of the authors of the Federalist Papers, Alexander Hamilton, James Madison, and John Jay, so much easier if they had just realized the importance of rebranding and marketing. None of that philosophizing about rights and government. Just get a better PR strategy.